𝐓𝐡𝐞 𝐧𝐞𝐰 𝐭𝐫𝐞𝐧𝐝 𝐨𝐟 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐭𝐡𝐞 𝐰𝐨𝐫𝐥𝐝 𝐨𝐟 𝐞𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞 𝐒𝐚𝐚𝐒:

In the past, CXOs in large enterprises were the primary decision-makers for SaaS purchases, driving the agenda for where investment dollars went and where innovation occurred. Large deals were often made on golf courses or in office boardrooms.

However, in recent times, end-users (new-age employees) have started to influence SaaS purchase decisions, leading to some of the most important innovations in enterprise software. This trend has challenged legacy enterprise products, which have struggled to keep up.

These end-users are the ones who are pushing for more user-friendly and intuitive products, instead of just focusing on the functionality of the product. I have personally seen these trends from my past experiences.

B2C2B Examples:
Slack ($27B - Acquired) & Discord ($15B) > Teams, Gchat
Zoom ($20B) > Cisco Webex, Teams video
Notion ($10B) > Word
Airtable ($11B) & Smartsheets > Excel 
Canva ($40B) > Powerpoint
Figma ($19B - Acquired) > Adobe design tools

It has taken them a decade to reach where they are now, and many people initially laughed at their idea. Many of their competitors initially doubted that anyone would pay for their services. They faced doubts about their ability to compete with established players, but they never lost their focus on building a product that users love. They have persisted and succeeded by daring to rebuild old software programs from the ground up by reimagining the user experience based on first principles.


They all have a few things in common: their products are 𝐋𝐢𝐠𝐡𝐭𝐢𝐧𝐠 𝐟𝐚𝐬𝐭, 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐯𝐞, 𝐛𝐫𝐨𝐰𝐬𝐞𝐫-𝐛𝐚𝐬𝐞𝐝 (𝐒𝐚𝐲 𝐛𝐲𝐞 𝐭𝐨 𝐢𝐧𝐬𝐭𝐚𝐥𝐥𝐚𝐭𝐢𝐨𝐧𝐬), 𝐚𝐧𝐝 𝐨𝐟𝐟𝐞𝐫𝐞𝐝 𝐨𝐧 𝐚 𝐟𝐫𝐞𝐞𝐦𝐢𝐮𝐦 𝐛𝐚𝐬𝐢𝐬. At Taskbot, We've made it our mission to incorporate these essential features into the very DNA of our products. We are proud to say that we have built a few commonly used Tools in-house that are faster than those of our competitors.